For small businesses, reviews are worth gold. Not only do they lead to more business, more revenue per customer, and higher profits, they also lead to better SEO. You see, the more reviews you get, the more Google will show your profile in searches. Remember, their goal is to ensure that “searchers” have a good […]
In Real Estate, when it comes to getting leads, you have many choices. You can buy them from companies like Zillow or Realtor.com. You can advertise using Google adwords or other vehicles, in the hope to catch people when they are searching for real estate related terms. Or you can start building your own “organic” […]
In talking with a friend who was looking at a new website, he told me he would use one company for the web design and another for SEO. When I checked out the SEO shop, it turned out to be one of those cheap SEO shops promising the world — and with no experience in […]
Many web development companies have been focusing on Real Estate for eons — we won’t name them, but you know who they are. Some are dirt cheap, some are charging exorbitant amounts of money for developing so-called custom web sites, along with custom SEO & SEM campaigns. Even when working with the latter, most of […]
I wrote a blog post on how to evaluate the purchase cost of a new web site over at Human Observations — most points are true for real estate websites as well. Let us know what you think.
It’s hard to attribute the sale of a listing to a photo set. But when you have overwhelming evidence that your photos drive leads, then it is safe to say that they also drive sales. We shot a listing which had been lingering for month — within two days of the photos being uploaded to […]
When we showed our latest real estate website to a colleague a few weeks ago, she said “Wow, the website looks great – it makes buying a house look like fun!” Of course, we loved the comment. But when I met with one of the owners of Prestige Real Estate this week, she told me […]
Some real estate brokers and agents think of Zillow as a great lead generation engine — they predictably deliver good quality leads. Some sellers, brokers, and agents, think of Zillow as a great marketing engine — they have a vast online reach. But what do you make of Zillow’s latest offers? Their “instant offer” option […]
When you are dealing with people’s properties, whether it is a sale or a purchase, you are most likely dealing with one of their biggest assets. You are also likely talking about a very emotional decision, except perhaps for real estate investors. And if you are in a vacation spot, you are probably dealing with […]
When it comes to SEO, real estate agencies have to think about it from 4 angles. Unfortunately, and based on our observations, most agencies only look at it from one angle. The first angle of course is traditional SEO — making sure that you show up high in search engine result pages (SERPs) that are […]
