TURNING REAL ESTATE WEBSITES INTO A POWERFUL SALES TOOLS
Case Study #1
A WEBSITE WITH MANY ISSUES
When we started working with Prestige, we found a website with many issues. Among them were technical issues, content issues, and design issues.
The main technical issues with the site were twofold. Google returned a lot of errors on their data (MLS) pages, and it also flagged many caching issues that affect speed and usability.
On the content front, the issues were twofold as well. The site was poorly set up for SEO, with many of the terms they scored high on leading to the home page -- which was a giant image of Killington Mountain with no call to action. The second issue with the content is that it was primarily data-driven (MLS content) with little or no information about the reasons why you should chose them as your trusted broker over other brokers.
Design-wise, the site was dated, and it was absolutely not optimized for various screen sizes. So on some screens you would see condo rooftops, mountain tops, or inside ceilings.
ELEGANT AND DELIVERING REAL RESULTS
The new site was designed from the ground up to display properly on multiple screen sizes. The content was balanced so that next to the data-driven, MLS content, there was also a lot of content allowing you to connect on a emotional level with the brokers.
We made sure to optimize the SEO so that none of the old authority and SEO were lost during the switchover, and we were able to get multiple pages listed on Google -- eliminating having the same page compete with itself for multiple key-phrases.
In the first three months of operations we increased the number of leads by 20% compared the same three months the prior year. Not only that,we increased lead quality by 50% -- by eliminating all but 1 rental lead, which they do not do. Prestige can also attribute at least one sale to their new website within the first 3 month.
Lastly, we took many original photos and drone shots to show the area through the lens of real estate sales.
Case Study #2
A WEBSITE FROM A DIFFERENT ERA
When we started working with Blue Spruce Realty, we found a website with many issues. As with many other clients, we found technical issues, content issues, and design issues.
The site looked like it was from a different web era, and it certainly did not deliver any value. It was performing poorly on Google, it was not connected to an MLS system, it was insecure, and it certainly did not try to convince you why to choose them over someone else.
That being said, the family team had a great and fun culture, and a stellar reputation in the area.
FUN, INNOVATIVE AND DELIVERING REAL RESULTS
When we built the new site,the first thing we focused on was to embed the company's culture into the site -- delivering value and being innovative. Those core principle are so strong for them that we wanted them to ooze of the site.
We documented fun stories, like the mullet house story and the gravel pit treatment, two stories that typify how they operate. We refreshed the logo, took some original photography, including drone photography and videography, wrote all the copy, and optimized all the pages, including community pages, for SEO.
WHAT OUR CLIENTS HAVE TO SAY
Working with Real Digital Marketing has been, and continues to be, a great experience. The eye they have for detail, design and data is above any expectations I had going into the website building process. Our website is now fresh, user friendly, and quite frankly-beautiful! These guys work so hard for us and any questions we have had are answered almost immediately. The learning curve for a real estate website is a steep one; Real Digital Marketing took that challenge seriously, focused on our priorities and designed a true work of art. I would strongly recommend Real Digital Marketing be your go to, one stop shop, website design company, they are knowledgeable, reachable, and most of all, true, consummate professionals who focused on and exceeded the goals we had going into the build!
I would highly recommend Real Digital Marketing for development of your real estate company website. I believe that the fact they were new to developing a website for a real estate firm helped us see “outside the box”. The developers approached the design from the perspective of our potential clients and customers. What would they want to see? In addition, our site reflects our unique focus. It doesn’t look like every other real estate website. I like the look, the graphics, and the flow. I especially like the dedication of the designers and their responsiveness to our questions and concerns. Deciding to start with a new website from scratch was a scary thought but I don’t believe we lost a single customer or our Google search position. I am very happy with my decision to go with Real Digital Marketing and I believe you will as well.
Francois and his team was the dream-team for us to work with, given that we have been ‘too busy’ to tackle overhauling our website for too long. He asked questions and listened carefully, got a bead on our work and principles, drafted up a very efficient, actionable and reasonable plan and hit the ground running. His ideas were spot on, his execution was light-speed and thorough and his follow-through responsive and immediate. His creative thinking and years of marketing were all put to work. The results have been happily pretty instant.