In Real Estate, when it comes to getting leads, you have many choices. You can buy them from companies like Zillow or Realtor.com. You can advertise using Google adwords or other vehicles, in the hope to catch people when they are searching for real estate related terms. Or you can start building your own “organic” […]
In talking with a friend who was looking at a new website, he told me he would use one company for the web design and another for SEO. When I checked out the SEO shop, it turned out to be one of those cheap SEO shops promising the world — and with no experience in […]
Many web development companies have been focusing on Real Estate for eons — we won’t name them, but you know who they are. Some are dirt cheap, some are charging exorbitant amounts of money for developing so-called custom web sites, along with custom SEO & SEM campaigns. Even when working with the latter, most of […]
I wrote a blog post on how to evaluate the purchase cost of a new web site over at Human Observations — most points are true for real estate websites as well. Let us know what you think.
When we showed our latest real estate website to a colleague a few weeks ago, she said “Wow, the website looks great – it makes buying a house look like fun!” Of course, we loved the comment. But when I met with one of the owners of Prestige Real Estate this week, she told me […]
When you are dealing with people’s properties, whether it is a sale or a purchase, you are most likely dealing with one of their biggest assets. You are also likely talking about a very emotional decision, except perhaps for real estate investors. And if you are in a vacation spot, you are probably dealing with […]