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OUR LATEST

FRESH THINKING

The power of good photos
Real estate photography

It’s hard to attribute the sale of a listing to a photo set. But when you have overwhelming evidence that your photos drive leads, then it is safe to say that they also drive sales. We shot a listing which had been lingering for month — within two days of the photos being uploaded to […]

Zillow — friend or foe?
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Some real estate brokers and agents think of Zillow as a great lead generation engine — they predictably deliver good quality leads. Some sellers, brokers, and agents, think of Zillow as a great marketing engine — they have a vast online reach. But what do you make of Zillow’s latest offers? Their “instant offer” option […]

Another new real estate website in VT
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We are so happy with the work we did with the new website at https://bluesprucerealty.com. While we are still working out the kinks and finish up the sugaring process for this Northwest Vermont Realtor, we feel good about the results — we have a very personalized website, which reflects the culture of the company, and […]

Why Not Visually Stand Out?
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When you are dealing with people’s properties, whether it is a sale or a purchase, you are most likely dealing with one of their biggest assets. You are also likely talking about a very emotional decision, except perhaps for real estate investors. And if you are in a vacation spot, you are probably dealing with […]

SEO for Real Estate Companies
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When it comes to SEO, real estate agencies have to think about it from 4 angles. Unfortunately, and based on our observations, most agencies only look at it from one angle. The first angle of course is traditional SEO — making sure that you show up high in search engine result pages (SERPs) that are […]

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