Where to source your real estate leads?
real estate lead generation

In Real Estate, when it comes to getting leads, you have many choices. You can buy them from companies like Zillow or Realtor.com. You can advertise using Google adwords or other vehicles, in the hope to catch people when they are searching for real estate related terms. Or you can start building your own “organic” […]

Zillow — friend or foe?
Helmlock-ridge-10

Some real estate brokers and agents think of Zillow as a great lead generation engine — they predictably deliver good quality leads. Some sellers, brokers, and agents, think of Zillow as a great marketing engine — they have a vast online reach. But what do you make of Zillow’s latest offers? Their “instant offer” option […]