It’s hard to attribute the sale of a listing to a photo set. But when you have overwhelming evidence that your photos drive leads, then it is safe to say that they also drive sales.
We shot a listing which had been lingering for month — within two days of the photos being uploaded to the MLS, they received a hot lead. In another case, a listing which had not seen any viewings in over a month, got two viewings booked within 24 hours of the new photos going up. And while there is another identical condo in the complex for sale, the one that went up with our photos went under agreement within a week. The other one is still there, after being on the market for 2 months.
It makes sense that photos are important — I believe that they are the first selection criteria that potential buyers use to narrow down their choices. They flip through the listings quickly, and only when a set of photos capture their attention, do they dig deeper into the listing.
What is your experience with this? Do you have trigger points that make you decide whether to use professional photography rather than cell phone shots?
Let us know, we’re curious…