When we showed our latest real estate website to a colleague a few weeks ago, she said “Wow, the website looks great – it makes buying a house look like fun!”
Of course, we loved the comment.
But when I met with one of the owners of Prestige Real Estate this week, she told me a story that made me want to post it.
She was contacted by a financial adviser in Upstate New York, whose client wanted to buy a property in Killington. The financial adviser had offered his client to help select a broker. He started on Zillow, and found that our client had a lot of listings, even though they were not a “paying” premier agent. He then went to their website and was so impressed with what he saw, that he called them and told them “I read your website and was so impressed, you guys are good and seem to be having a lot of fun in what you do.”
His client made an offer on a condo in Killington through our client shortly afterwards.
So I guess that when we say that we build websites that are fun, we have the data to back it up.
Not only that, but that one lead alone, justifies the ROI for the project — and that does not include other leads that were clearly coming from the website, as well as accelerated sales because of great photography.
For more information about our philosophy when building real estate websites, check out this page.