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    SEO is not just a tactic or a side job — it is a real estate marketing strategy
    SEO as a real estate marketing strategy

    In talking with a friend who was looking at a new website, he told me he would use one company for the web design and another for SEO. When I checked out the SEO shop, it turned out to be one of those cheap SEO shops promising the world — and with no experience in […]

    By Francois Gossieaux January 9, 2019
    What are you paying for?
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    I wrote a blog post on how to evaluate the purchase cost of a new web site over at Human Observations — most points are true for real estate websites as well. Let us know what you think.

    By Francois Gossieaux December 29, 2018
    Why Not Visually Stand Out?
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    When you are dealing with people’s properties, whether it is a sale or a purchase, you are most likely dealing with one of their biggest assets. You are also likely talking about a very emotional decision, except perhaps for real estate investors. And if you are in a vacation spot, you are probably dealing with […]

    By Francois Gossieaux November 6, 2018

    Fresh Thinking — Latest

    • Can you afford not to invest in reviews?
    • Where to source your real estate leads?
    • SEO is not just a tactic or a side job — it is a real estate marketing strategy
    • Does your web site look like your competitor’s?
    • What are you paying for?
    • The power of good photos
    • We make buying real estate look like fun (WARNING: self-promotion)
    • Zillow — friend or foe?
    • Another new real estate website in VT

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